Elon Musk Fashion Flint (Michigan) GoFundMe Health Care Healthcare The Front The Harpy

Elon Musk and the Cult of the Celebrity Savior

Elon Musk and the Cult of the Celebrity Savior

Elon Musk
Illustration by the Village Voice

On Wednesday, Elon Musk — movie star tech genius, aspiring area mogul, and Tesla chief — made a dramatic announcement: He was going to assist the individuals of Flint, Michigan.

Please contemplate this a dedication that I’ll fund fixing the water in any home in Flint that has water contamination above FDA ranges. No kidding.

— Elon Musk (@elonmusk) July 11, 2018

It was an sudden improvement in an ongoing disaster; two and a half years have handed since the preliminary declaration of a state of emergency in Flint, in January of 2016. In April, Michigan ended a program distributing free bottled water to the metropolis’s residents, although by the finish of June, solely 37 % of the lead pipes in the metropolis had been changed.

Musk’s concrete plan stays unclear, although he added that he would arrange a weekend in Flint to “add filters to those houses with issues.” The proposal quickly rang up likes, and replies oozing with admiration, together with one Twitter fan who expressed concern that Musk was letting his humanitarian impulses intrude with the work of creating very costly electrical automobiles. “You’re the most influential person on earth right now and you’re already working on some of the most challenging problems facing mankind. If you don’t stay focused, it will take you longer to achieve,” the fan remonstrated. 

Elon Musk’s adoring followers — who flock to his Tweets in the a whole lot, laud his successes, and even write erotica about him — typify a deeply American idolization of the rich. His direct engagement of followers and foes alike provides him an outsize footprint on-line, even for a much-lauded Silicon Valley billionaire, and followers have responded in variety. Musk devotees savage his detractors, portraying him as a savior, somebody on the verge of altering humanity’s future. A person who has made good — even when the basis for his fortune got here from his father’s emerald mines in Zambia — can do little incorrect. Musk’s followers (Muskrats? Elon Rangers?) appear to determine so strongly with him that they need to turn into him: Of their bizarre lives, they’re, to paraphrase John Steinbeck, merely briefly embarrassed billionaires. 

Musk’s instincts as a showman assist domesticate this slavish following. His announcement about Flint marked the second time in every week Musk had stepped in to a well-publicized disaster with the objective of enjoying savior. 5 days in the past, as the world fastened its eyes on twelve boys trapped in a cave complicated in Thailand, Musk started ideating to his 22 million Twitter followers about methods he might contribute. “Maybe worth trying: insert a 1m diameter nylon tube (or shorter set of tubes for most difficult sections) through cave network & inflate with air like a bouncy castle,” he wrote on Twitter.

As rescue efforts acquired beneath method, Musk was engaged on a small submarine, designed for underwater rescue. On Twitter, he posted temporary movies of a child-size, torpedo-like tube, dragged by divers via the crystal waters of a Los Angeles pool. In the meantime, expert divers from the Thai navy rescued all twelve boys. Maybe it was a newly ignited messiah complicated — or only a easy taunt — that led to Musk’s new overture to Flint residents. His preliminary pledge was in response to a easy problem: “Hey @elonmusk I heard a bunch of people saying there’s NO WAY you could help get clean water to Flint, Michigan,” wrote twitter consumer @DylanSheaMusic. Together with his boy-size submarine marooned in Southeast Asian waters, the billionaire had discovered a brand new puzzle to unravel, nearer at hand.

It appears extra becoming that Musk would be capable of enact his want to rescue determined individuals in America. We’re a nation that maybe uniquely depends on infusions of money from strangers to satisfy our primary wants. People with out medical insurance, or medical insurance insufficient to satisfy their medical bills, routinely flip to crowdfunding websites to attraction for money. Between 2010 and 2016, $930 million was raised on GoFundMe.com for medical campaigns — almost half the complete quantity raised on the website throughout that interval. In the wealthiest nation in the world, lots of of hundreds of residents hope for haphazard, unpredictable public philanthropy to offer them with blood, breath, and water.

Others have appealed on to celebrities to cope with monetary troubles — together with those that quantity amongst the 44 million People who maintain a collective $1.four trillion in scholar debt. The rapper Nicki Minaj has paid off hundreds of dollars in scholar loans owed by followers who’ve appealed to her immediately on Twitter. Taylor Swift despatched a verify for $1,989 to assist repay a fan’s scholar debt shortly after the launch of her album 1989.

On this context, the idea of a big-hearted movie star publicly stepping in the place the authorities has failed appears virtually odd. There’s a wealthy seam of custom in terms of the rich laundering their combined reputations by way of good deeds on this nation — from Andrew Carnegie papering over his bloody union-busting previous with a spate of sponsored libraries, to prodigiously corrupt political operative Boss Tweed distracting New Yorkers by handing out additional coal and Thanksgiving turkeys. Musk’s gesture to assist Flint fits his aptitude for spectacle; it typifies his angle towards public motion, offering a direct present to each an adoring public and media retailers, who rushed to cowl the assertion. Jeff Bezos, the famously parsimonious founder of Amazon, tried out a extra muted model of direct-to-consumer philanthropy when he requested for Twitter’s enter final yr in methods to direct his huge fortune towards the public good. His request acquired almost 60,000 feedback, which boosted the whole lot from tech schooling for ladies to voter-registration drives to a number of requests for common healthcare.

However a society run on the benevolence of celebrities — and even the earnest helpfulness of strangers on the Web — is a society in a state of everlasting precariousness. The distribution of public goodwill is an financial system not of labor however of consideration. Private fundraisers are ubiquitous on social — for lease, for debt, for hospital stays. A scroll by way of GoFundMe’s web page for leukemia fundraisers is a heart-wrenching endeavor: lots of of youngsters in hospital robes, ladies with shadowed eyes and patchy hair, males holding canine and smiling wanly, in search of hundreds of dollars from strangers. In fact, these are solely a fraction of America’s most cancers sufferers, however in a fractured and insufficient healthcare system — during which American most cancers sufferers spend much more and have a better mortality price than their European counterparts — the rise of on-line medical appeals is putting.

Of the quarter-million medical campaigns on GoFundMe annually, which can increase lots of of hundreds, and which can increase none? In 2017, a diabetic artist named Shane Patrick Boyle died alone in Arkansas after arising $50 brief on a crowdfunding marketing campaign for a month’s value of insulin. In an consideration financial system, who will stay and who will die is at the least partly decided by how engaging or tragic they appear in a single image. 

I don’t imply to denigrate the energy of public philanthropy. The push of goodwill on social media towards worthy causes may be phenomenally inspiring; it could rework the lives of most cancers sufferers, determined mother and father, and victims of violence. However crowdfunding medical bills has actual and apparent limits. Life and demise, debt and homelessness are questions too huge to be left to the curious, alchemical happenstance of going viral — or the fortunate probability of catching a rich savior’s eye.

In a rustic which fails to satisfy its residents’ primary wants, the public purse is troubled with a perennial parsimony, opening swiftly to fund conflict, however hesitating over the alleviation of ache. The “American dream” is one of exhausting and unrelenting work to make good; its darkish converse is the ubiquitous American concept that those that haven’t made good, who wrestle, that suffer, who want, merely haven’t labored exhausting sufficient. Towards all proof, many People consider that tough work is all that’s required to achieve stratospheric wealth, a fortune the measurement of Elon Musk’s.

It’s far too early to guage Musk’s efforts in Flint. They could obtain wild success in a single weekend the place the authorities of Michigan has failed; they could be a flash in the pan, or an unrealized dream, like his plan for a Mars colony. At the outset, it appears unlikely that he might be prepared to switch the remaining 63 % of the metropolis’s lead pipes, a posh, costly, multi-year course of, or to painstakingly rebuild residents’ belief in water that poisoned them for months earlier than the authorities copped to its contamination. What appears sure is that it shouldn’t take the intervention of a billionaire for People to have clear water. It shouldn’t take deft Twitter expertise or soft-focus photographs to have the ability to pay for most cancers surgical procedure, or take till retirement to repay the value of a university schooling. It appears to me it’s previous time to create a political system that doesn’t depart our lives and deaths to luck. That’s the potent, secret promise of sweeping social insurance policies like Medicare for All, free public school, and a common jobs assure: It doesn’t need to be this difficult, this determined. Maybe it’s time for all of us “temporarily embarrassed millionaires,” and actual millionaires, and billionaires, too — to see one another as value investing completely in.

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